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Nov

Robin Hood Returns To Nottingham

Nottingham Logo

It was reported earlier this month that Robin Hood is making a comeback in Nottingham as the official logo of Nottingham City Council – replacing the slanty ‘N’ that cost £125,000 to develop.

Nottingham North MP Graham Allen said: “We need to get rid of the ‘wonky N’ and capitalise on our internationally renowned Robin Hood brand.”

The N logo was originally developed to show the county is “capital” for shopping, culture, entertainment and countryside. The problem is it doesn’t say any of those things. If you were to show it to someone, they wouldn’t immediately think “Ah, shopping” or “Hmm, culture”. It’s doubtful they’d even think “Nottingham”. Show someone an image of Robin Hood, however, and Nottingham is one of the first things that come to mind.

Deputy city leader Graham Chapman said “A Chinese delegation came over a few weeks ago and the thing they knew about was Robin Hood. We gave them some cufflinks with the ‘N’ on and we had to explain to them that it was not a ‘Z’.”

I’m pleased that Nottingham City has decided against fighting 700 years of branding in favour of working with it.